You've got tons of skills, but how do you sell them? LET'S DO IT?!

An example of a one-page website I created: https://share-editions.com/

Hi, everyone. Welcome back to my channel. When you have a project and don’t know what to do with it!!!! Here are some ready-to-use tips that’ll help you out. But first, I really encourage you to share this video, and if you haven’t subscribed yet, do so by clicking the button right below the video and turn on the notification bell so you don’t miss any updates from the channel. For those of you who don’t know me yet, I’m Yvon Patrick MAMIA, a trainer, professional coach, and entrepreneur. For everyone else, it’s been a while since we’ve seen each other, but I’m back this time with some new content. Honestly, it hasn’t been easy, but as Thomas Edison said—and I quote: “Our greatest weakness lies in giving up. The best way to succeed is always to try one more time.” End of quote. Come on, LET’S GO, YVON!

I spoke with a friend who told me she completed a vocational training program and then started her own small business. The problem is that she doesn’t even know what services she can offer through her business. She also doesn’t know how to make herself useful as a service provider. First of all, to be useful, you need clients—and you need ideas; my friend doesn’t know where to start. So the question is: what should you do in this situation? The first thing I told her was this: If you’ve already completed a training program, you should be able to break down the individual skills you’ve acquired. It’s not about mastery here, because a skill is never fully mastered—especially in the digital field; things are constantly evolving, and you have to stay up to date. What strengths did you develop during that training?

If, on the other hand, you haven’t had any formal training but have project ideas that have been on your mind for a long time, try to identify the skills you have that you can “sell.” When I say “sell” here, I’m not just talking about money. Of course, that’s part of it, but it’s really about “what can you offer that might be useful in changing other people’s lives?” Or, what can you do to attract the attention of someone who might invest financially—or in some other way—in your project? These are the first two questions you need to ask yourself. Once you’ve identified that, I’ll help you organize it all more effectively. There are two key numbers to keep in mind when presenting your skills. The first is “4” and the second is “6”; anything over 6 starts to feel overwhelming for your audience. “4” is the minimum acceptable number, though some people cite “3” as the minimum for balance; You could say that “3” is the absolute minimum. If you identify only 3 useful skills, some might find that too few and not very professional—especially for digital-related careers. It will depend on your specific field. It’s better to list 4 or 6 useful things—which could be services you offer clients to make their lives easier. If you have more than 6 offerings, it’s best to list 5 of them, ranked by relevance, and add a phrase like “and several other services” as the 6th item. This could pique the client’s curiosity and prompt them to find out what else is included. At the very least, people will quickly understand what you’re capable of offering. Now, you need to flesh out these points.

I’m just rambling! Imagine you have skills as an executive assistant; that means you’ll offer services such as secretarial work, help with drafting web or print documents, speechwriting—for example—“bookkeeping assistance,” and you could add another item, such as “schedule management,” etc. That’s what I call key points. After listing these different key points, you need to come up with short, catchy phrases to go with them. Keep one thing in mind! People aren’t going to spend much time reading everything, especially if you’ve written long blocks of text… We don’t have that kind of time anymore; we get straight to the point. People will see the headings for the skills you’ve listed: for example, as in the previous case, drafting emails, writing speeches, composing letters, creating web content, schedule management, handling mail, etc. If someone is interested in more details, they’ll read the short sentence that accompanies the heading. It’s in this short sentence that you include a bit more detail—a maximum of three short lines. When I say “three short lines,” I’m assuming that the listed skills are arranged, for example, in three columns. I’m already thinking ahead to one of the platforms I’ll be using, but I’ll talk about that later.